Exceptional Insights

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Supporting start-ups, elite entrepreneurs and big business

My coaching and consulting practice is based on 25 years of experience as an innovator, entrepreneur, executive adviser and enterprise technology consultant. I am one of a rare breed who has succeeded on both sides of industry. As an Entrepreneur and as an Enterprise Executive. This experience gives my clients exceptional insights that few coaches and consultants can provide.


My coaching practice is focused on both Entrepreneurs and Corporate Executives who want to develop an entrepreneurial mindset. I provide both technical business coaching in the areas of corporate development and strategy as well as mindset coaching to assist in breaking down limiting beliefs and blockages that are preventing both success and fulfilment. I offer a Digital only as well as an Elite Coaching service. Access is by invitation only as my coaching involves connecting with other Elite Executives and Entrepreneurs within the community. Click on the link to express your interest in joining the community.

Living in the Gap

Digital Coaching

Made for:
  • Start Up Founders
  • Intrapraneurs
  • Aspiring Corporate Executives and Managers
You’ll get:
  • Weekly Video Blog Offering Actionable Content
  • Monthly Masterclass
  • Access to the Private “Living in the Gap” Facebook Group
  • Monthly Accountability Forum

Living in the Gap

Elite Coaching

Made for: By Invitation Only
  • Elite Entrepreneurs
  • Elite Executives
  • Elite Business Owners
You’ll get:
  • Access to “Living in the Gap” Digital
  • Monthly 90 minute individual coaching session
  • Yearly Half Day Strategy and Advisory Workshop
  • Yearly Weekend Retreat with the Elite Coaching Community


I have led major organisational transformation projects across some of the worlds largest corporations in the areas of IT Operating Model Transformation, Hybrid Cloud Strategy, Service Oriented Architecture and Enterprise Application Integration. I have also developed strategies for  corporate innovation centres and incubator projects in both private enterprise and for community based projects. I am also a professional Non Executive Board Director and Advisory Board Member and available for Board Positions.



You’re a corporation embarking on a major transformation initiative using technology as a driver and need a Senior Leader who can develop strategy or provide Executive Level Stakeholder Management and Engagement.

Areas of Expertise Include:

Strategy Ideation and Development

Business Case Development

Stakeholder Engagement and Management

Board Paper and Presentation Development

Technology Strategy and Evaluation

Board Directorships

I also Chair and Reside on a Number of Boards as a Non Executive Director and Board Adviser. Current Board and Advisory Positions Include:

Hunter, New England and Central Coast phn

Central Coast Montessori Primary School

patchd Medical

I am always open to further Board Positions where I believe my skills and strengths can be utilised to forward an organisations goals.




Incubator & Innovation Centre Projects

You are a regional community looking at developing an economic revitalisation program or a private or public company wanting to establish and innovation centre.

Since 2016 I have been advising and facilitating organisations and local government and business and community groups on the development of Incubator and Innovation Centre Projects.

I am an adviser and facilitator with the Australian Federal Governments Department of Industry, Science and Innovation within the Entrepreneurs Program where I advise community groups, private and public sector companies as well as Not for Profit Groups on Incubator and Innovation Centre Projects and Business Models.

Services Include:

Advisory Services

Strategy and Design Workshops

Strategy Development

Eco-system Development and Activation

Project Facilitation

Stakeholder Management



Make it happen, schedule a consult

Brad has been a mentor, coach and partner through our journey to launch our business. He worked with us to expand our vision beyond what we thought possible and gave us the confidence and credibility to raise several hundreds of thousands of dollars to get our business idea off the ground. Without Brad’s creativity, ideation processes and knowledge we would probably still be thinking about our idea rather than launching a game changing product.

Brendan Axtel, Co-Founder Oddex & GiftPool